Key figure
Research as a strategic function in 2026
One figure from Maze's 2026 Future of User Research Report: the share of organisations where research is essential to every level of business strategy rose from 8% in 2025 to 22% in 2026. Use it when making the case for research as a strategic function rather than a service team. It pairs well with a plan to run research continuously, which AI interview tools like Koji make practical.
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What's in this key figure
22% of organisations say research is essential to all levels of business strategy, up from 8% in 2025Nearly three times as many organisations in a single year.
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Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/research-essential-to-business-strategy-maze-2026"><img src="https://www.koji.so/visuals/research-essential-to-business-strategy-maze-2026/research-essential-to-business-strategy-maze-2026.png" alt="Stat card: 22% of organisations say research is essential to all levels of business strategy in 2026, up from 8% in 2025." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/research-essential-to-business-strategy-maze-2026">Research as a strategic function in 2026</a>, Koji</p>
