Reference table
Research questions vs interview questions: examples
Turn what you want to know into questions about what people did
Four worked examples of translating a research question into interview questions. For each one, the table shows the direct question that asks for a self-diagnosis or a prediction, and a better question about a specific past experience. Use it when drafting a discussion guide. Koji drafts participant-facing interview questions from a research question, and you can edit every one.
Where this appears
What's in this reference table
| Research question | Don't ask | Ask instead |
|---|---|---|
| Why do trial users not convert? | Why didn't you upgrade? | Walk me through your first few days. What did you set up first? |
| Would customers pay for feature X? | Would you pay for this? | What do you use for this today, and what does it cost you? |
| What drives churn in small teams? | Why did you cancel? | When the trial ended, what happened? Who was involved in deciding? |
| How do teams share research findings? | Do you share findings with your team? | Tell me about the last time you shared a finding. What did you do? |
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<a href="https://www.koji.so/visuals/research-question-to-interview-question-examples"><img src="https://www.koji.so/visuals/research-question-to-interview-question-examples/research-question-to-interview-question-examples.png" alt="Table of example research questions next to the direct question to avoid and the interview questions to ask instead." width="1200" height="744" /></a>
<p>Source: <a href="https://www.koji.so/visuals/research-question-to-interview-question-examples">Research questions vs interview questions: examples</a>, Koji</p>
