Framework
Anatomy of a research recruitment email: five parts
A five-part structure for user research recruitment emails, in the order each part should appear: a specific subject line, a one-sentence personalized opener, a clear ask with the time needed, what the participant gets and a single frictionless call to action. Use it to check any invitation before you send it. Koji can send the invitation itself, with a personal interview link for each person.
Where this appears
What's in this framework
- Subject line: Specific and curiosity-driving, never generic. It decides whether the email gets opened at all.
- Personalized opener: One sentence that shows you know who they are.
- Clear ask: What you want, how long it takes and when you need them.
- What they get: The incentive and, more important, why their input matters.
- Frictionless call to action: A single link or reply instruction. No forms, no logins, no barriers.
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/research-recruitment-email-anatomy-five-parts"><img src="https://www.koji.so/visuals/research-recruitment-email-anatomy-five-parts/research-recruitment-email-anatomy-five-parts.png" alt="Framework of the five parts of a research recruitment email: subject line, personalized opener, clear ask, what they get and a frictionless call to action." width="1080" height="1080" /></a>
<p>Source: <a href="https://www.koji.so/visuals/research-recruitment-email-anatomy-five-parts">Anatomy of a research recruitment email: five parts</a>, Koji</p>
