Guide
Five research recruitment email mistakes
Five common mistakes in user research recruitment emails and how to fix each one: skipping the screener, over-explaining the study, leaving out the opt-out, not reminding people before scheduled sessions and sending from a personal address. Researchers can use it as a final check before a recruitment campaign goes out.
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- Sending without a screener: Add a two or three question screener before scheduling or sharing the interview link.
- Over-explaining the study: Long descriptions prime people to give the answers they think you want. Keep it brief.
- Forgetting the opt-out: Every email needs an easy opt-out. People who feel trapped give you unusable data.
- Not following up on no-shows: For scheduled interviews, send a reminder 24 hours and 1 hour before.
- Using a personal email: Send from a company domain. A research address earns more trust and fewer spam folder placements.
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<p>Source: <a href="https://www.koji.so/visuals/research-recruitment-email-mistakes">Five research recruitment email mistakes</a>, Koji</p>
