Guide
5 user research recruitment mistakes
Five common mistakes when recruiting user research participants: starting recruitment too late, writing a screener that is too long, recruiting only satisfied users, not keeping a participant CRM and ignoring high screener disqualification rates. Each comes with the fix. Use it as a check while planning a study. Koji can import an opt-in participant list so each person gets a personalized interview link.
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What's in this guide
- Recruiting too late: Build 2 to 3 weeks of recruitment buffer into every plan, more for B2B.
- A screener that is too long: Keep it under 8 questions and under 5 minutes.
- Recruiting only the happy path: Include at-risk customers, churned users and non-users on purpose.
- No participant CRM: Keep an opt-in list with role, experience and study history for the next study.
- Ignoring disqualification rates: If 80% or more get screened out, change the channel before loosening the criteria.
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<a href="https://www.koji.so/visuals/user-research-recruitment-mistakes-five"><img src="https://www.koji.so/visuals/user-research-recruitment-mistakes-five/user-research-recruitment-mistakes-five.png" alt="List of five recruitment mistakes: starting too late, long screeners, only happy users, no participant CRM and ignoring screener disqualification rates." width="1200" height="737" /></a>
<p>Source: <a href="https://www.koji.so/visuals/user-research-recruitment-mistakes-five">5 user research recruitment mistakes</a>, Koji</p>
