Reference table
4 ways to recruit user research participants
A comparison of four channels for recruiting user research participants: participant panels, your own customer base, community and social outreach, and in-product intercepts. For each it shows the main strength and the studies it suits best, from fast consumer studies to niche professional audiences and in-context feature research. Researchers and product teams can use it to pick a channel before writing a screener. Koji can recruit from its own panel or interview a customer list you import.
Where this appears
What's in this reference table
| Channel | Strength | Best for |
|---|---|---|
| Participant panels | Fast: first interviews in 24 to 48 hours | Consumer studies, broad professional audiences, quick turnaround |
| Your own customer base | Best quality at the lowest cost | Product validation, feature research, churn and onboarding |
| Community and social outreach | Reaches niches that panels underrepresent | Niche professional audiences, researchers and specialists |
| In-product intercepts | Finds users in the moment of relevance | Feature research, behavioral segments, product discovery |
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Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/user-research-recruitment-channels-compared"><img src="https://www.koji.so/visuals/user-research-recruitment-channels-compared/user-research-recruitment-channels-compared.png" alt="Table comparing four user research recruitment channels: participant panels, your customer base, community outreach and in-product intercepts." width="1200" height="691" /></a>
<p>Source: <a href="https://www.koji.so/visuals/user-research-recruitment-channels-compared">4 ways to recruit user research participants</a>, Koji</p>
