Reference table
Who runs which research when you're a team of one
A delegation table for a research team of one. Concept checks and copy tests go to PMs and designers on a self-serve basis, with you owning the templates. Churn, onboarding and win/loss interviews run as always-on AI-moderated studies whose guide and analysis you own. Pricing, positioning and strategy work stays with you, as does anything involving compliance, accessibility or high-risk participants.
Where this appears
What's in this reference table
| Work type | Who runs it | Your role |
|---|---|---|
| Concept checks, copy tests, quick reactions | PMs and designers, self-serve | Template owner, spot review |
| Churn, onboarding, win/loss interviews | AI-moderated, always-on | Design the guide, own the analysis |
| Pricing, positioning, strategy, segmentation | You | Everything |
| Compliance, accessibility, high-risk populations | You | Everything, no exceptions |
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
html
<a href="https://www.koji.so/visuals/research-team-of-one-who-runs-what"><img src="https://www.koji.so/visuals/research-team-of-one-who-runs-what/research-team-of-one-who-runs-what.png" alt="Table for a solo researcher: PMs and designers self-serve quick tests, AI runs always-on churn interviews, and you keep pricing, strategy and high-risk work." width="1200" height="719" /></a>
<p>Source: <a href="https://www.koji.so/visuals/research-team-of-one-who-runs-what">Who runs which research when you're a team of one</a>, Koji</p>
