Key figure
How few shoppers buy inside AI tools
A figure from a Semrush survey of more than 1,000 US consumers: 22% had bought a product inside an AI tool, while about half had bought after using AI during research. It shows the AI assistant working mostly as a research step that hands off to the retailer's site, which is why consideration research matters more than in-chat checkout.
Where this appears
What's in this key figure
22% of US consumers surveyed had bought a product inside an AI toolAbout half had made a purchase after using AI during research, so the agent mostly hands off rather than buys.
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<a href="https://www.koji.so/visuals/shoppers-buying-inside-ai-tools-semrush-stat"><img src="https://www.koji.so/visuals/shoppers-buying-inside-ai-tools-semrush-stat/shoppers-buying-inside-ai-tools-semrush-stat.png" alt="Stat card: 22% of US consumers surveyed had bought a product inside an AI tool, while about half bought something after using AI to research it." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/shoppers-buying-inside-ai-tools-semrush-stat">How few shoppers buy inside AI tools</a>, Koji</p>
