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Subscription spend: what 2,500 consumers got wrong

Stat card: 100% of 2,500 US consumers did not know their real monthly subscription spend, which averaged $273, and 66% were off by more than $200.
If people cannot report what they spend on subscriptions, they cannot report why they still have them either. Source: West Monroe, survey of 2,500 US consumers, June 2021
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A key figure from West Monroe's 2021 survey of 2,500 US consumers across 21 subscription categories: every respondent misjudged their monthly subscription spend, which averaged $273, and two in three were off by more than $200. It is a reminder that subscribers are poor witnesses to their own recurring purchases, which is why subscription research has to ask them to choose again.

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What's in this key figure

100% of 2,500 US consumers surveyed did not know their actual monthly subscription spendAverage actual spend was $273 a month, and 66% were off by more than $200, up from 24% in 2018.

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