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Re-decision probe: questions for active subscribers

Question bank for a subscription re-decision probe: eight questions on whether the decision is live, whether they would sign up again and what keeps them.
Ask people to choose again rather than rate their satisfaction. The gap between the two is your latent churn.
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Eight interview questions for active subscribers, grouped into three themes: whether the decision is still live, whether they would sign up again from scratch, and what keeps the subscription in place. Use them to measure latent churn, the share of current subscribers who would not choose you again today. In Koji they map onto yes/no, single choice, open, scale, ranking and multiple choice questions.

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What's in this question bank

Is the decision still live?

  1. Have you thought about this subscription in the last month?
  2. When did you last think about it?

Would they choose it again?

  1. If you were not subscribed today, would you sign up?
  2. What would you be replacing it with, and why that?
  3. What would have to be true for you to sign up today?

What keeps it in place?

  1. How much would the price have to rise before you cancelled?
  2. Rank convenience, price, quality, habit and avoiding the reorder
  3. Which of these would make you review it?

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<p>Source: <a href="https://www.koji.so/visuals/subscription-re-decision-probe-questions">Re-decision probe: questions for active subscribers</a>, Koji</p>

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