Question bank
Shopper interview questions for digital shelf research
Six questions for a quick shopper study that explains share of search data: what shoppers typed, whether they scrolled past the first row, what drove the choice, which brands they considered, where they bought and how likely they were to switch. Mix open questions with countable ones so you get quotes and numbers from the same session. Koji runs these as AI-moderated voice interviews with recent category buyers.
Where this appears
What's in this question bank
Digital shelf shopper study
- Tell me what you typed the last time you bought this
- Did you look past the first row of results?
- Rank these five factors by how much they drove your pick
- Which of these did you consider?
- Where did you buy it?
- How likely were you to switch if your first choice was unavailable?
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<a href="https://www.koji.so/visuals/digital-shelf-shopper-study-questions"><img src="https://www.koji.so/visuals/digital-shelf-shopper-study-questions/digital-shelf-shopper-study-questions.png" alt="Question bank with six shopper questions for digital shelf research, from the exact words they searched to how likely they were to switch brands." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/digital-shelf-shopper-study-questions">Shopper interview questions for digital shelf research</a>, Koji</p>
