Checklist
Five traits of a strong product hypothesis
A quick check before you run any product experiment
A five-point checklist for judging a product hypothesis before you spend time testing it. A strong hypothesis names who, what changes and which metric moves, can be proven wrong, and connects to a business goal. Product teams can use it in planning reviews to tighten loose claims.
Where this appears
What's in this checklist
- Names a specific user segment, not just "users"
- Names a specific behavior or change to test
- Names a specific outcome metric with numbers
- Is falsifiable: some result would prove it wrong
- Ladders up to a goal the business cares about
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<a href="https://www.koji.so/visuals/strong-product-hypothesis-five-traits-checklist"><img src="https://www.koji.so/visuals/strong-product-hypothesis-five-traits-checklist/strong-product-hypothesis-five-traits-checklist.png" alt="Checklist of five traits of a strong product hypothesis: a specific segment, behavior and metric, falsifiable, and linked to a business goal." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/strong-product-hypothesis-five-traits-checklist">Five traits of a strong product hypothesis</a>, Koji</p>
