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A survey reminder sequence across three channels

Process showing a survey reminder sequence: an email invite on day 0, an in-app banner on day 2, an SMS on day 4 and a final email with a deadline on day 7.
Each reminder goes only to people who have not answered, on a different channel. Stop at three, or it starts to feel like spam.

A four-step reminder plan for surveys that uses email, an in-app banner and SMS in turn over one week, ending with a deadline. It suits customer surveys where a single email gets read once and deleted. Send each reminder only to people who have not answered, and stop after three touchpoints. Koji gives every participant a personal interview link, so the same plan works for an AI interview.

Where this appears

What's in this process

  1. Day 0: email invite: Send the first ask by email.
  2. Day 2: in-app banner: Show a reminder in the product to people who have not answered yet.
  3. Day 4: SMS reminder: Keep it short, with only the survey link.
  4. Day 7: final email: One last reminder, with the deadline.

Use this image

Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:

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<a href="https://www.koji.so/visuals/survey-reminder-sequence-email-in-app-sms"><img src="https://www.koji.so/visuals/survey-reminder-sequence-email-in-app-sms/survey-reminder-sequence-email-in-app-sms.png" alt="Process showing a survey reminder sequence: an email invite on day 0, an in-app banner on day 2, an SMS on day 4 and a final email with a deadline on day 7." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/survey-reminder-sequence-email-in-app-sms">A survey reminder sequence across three channels</a>, Koji</p>