Question bank
Switch interview questions for push, pull, anxiety and habit
Twelve switch interview questions grouped by the four forces of progress in Jobs to Be Done: push, pull, anxiety and habit. It is for product managers, founders and researchers interviewing people who recently switched to or away from a product. Ask them in the order of the timeline so the forces come out of the story. Koji can run these questions as an AI interview by voice or text.
Where this appears
What's in this question bank
Push
- When did you first realize you needed something different?
- What was happening in your work at that time?
- What had to be true for you to start looking?
Pull
- When did you first hear about [product]?
- What did you imagine using it for?
- What did you think would be different?
Anxiety
- What worried you about switching?
- What questions did you need answered before you committed?
- Did anything almost make you not buy?
Habit
- What did you have to give up?
- What habits or workflows did you have to change?
- Was there anything you missed about the old way?
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<a href="https://www.koji.so/visuals/switch-interview-questions-push-pull-anxiety-habit"><img src="https://www.koji.so/visuals/switch-interview-questions-push-pull-anxiety-habit/switch-interview-questions-push-pull-anxiety-habit.png" alt="Question bank of twelve switch interview questions, three for each force of progress: push, pull, anxiety and habit." width="1200" height="676" /></a>
<p>Source: <a href="https://www.koji.so/visuals/switch-interview-questions-push-pull-anxiety-habit">Switch interview questions for push, pull, anxiety and habit</a>, Koji</p>
