Reference table
Top tasks vs card sorting, tree testing, Kano and MaxDiff
A comparison of top tasks analysis with four nearby research methods: card sorting, tree testing, the Kano model and MaxDiff. For each it gives the question the method answers and what it is best used for, from strategic prioritisation to information architecture and forced ranking. Use it to pick the right method, or to plan a sequence such as top tasks first, then tree testing on the navigation.
Where this appears
What's in this reference table
| Method | Question it answers | Best for |
|---|---|---|
| Top tasks | Which tasks attract most demand? | Strategic prioritisation |
| Card sorting | How do users group tasks? | Information architecture |
| Tree testing | Can users find the task in this nav? | IA validation |
| Kano model | Which features delight vs satisfy? | Feature prioritisation |
| MaxDiff | Forced trade-offs across many items | Forced ranking |
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Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/top-tasks-vs-card-sorting-tree-testing-kano-maxdiff"><img src="https://www.koji.so/visuals/top-tasks-vs-card-sorting-tree-testing-kano-maxdiff/top-tasks-vs-card-sorting-tree-testing-kano-maxdiff.png" alt="Table comparing top tasks, card sorting, tree testing, the Kano model and MaxDiff by the question each answers and what each is best for." width="1200" height="698" /></a>
<p>Source: <a href="https://www.koji.so/visuals/top-tasks-vs-card-sorting-tree-testing-kano-maxdiff">Top tasks vs card sorting, tree testing, Kano and MaxDiff</a>, Koji</p>
