Question bank
Value proposition interview questions
A bank of nine open questions for value proposition interviews, grouped by what each one tests: comprehension, belief and difference, desire, and price and objections. Show the full value proposition first, then ask without letting the participant scroll back. The questions work in a live interview or as an AI-moderated interview in Koji, where each answer gets follow-up probing.
Where this appears
What's in this question bank
Comprehension
- Without scrolling back, in your own words: what does this product do, and who is it for?
- What part was clearest? What part was confusing or used unfamiliar words?
Belief and difference
- What part of the promise feels believable to you? What feels overpromised?
- How is this different from how you solve this problem today?
Desire
- When was the last time you had this problem? Walk me through it.
- On a scale of 1 to 10, how likely would you be to want to try this product?
Price and objections
- If this existed exactly as described, what price would feel fair?
- What price would feel expensive enough that you'd stop and reconsider?
- If you decided not to buy this, what would the reason most likely be?
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<a href="https://www.koji.so/visuals/value-proposition-interview-questions"><img src="https://www.koji.so/visuals/value-proposition-interview-questions/value-proposition-interview-questions.png" alt="Question bank of nine value proposition interview questions in four groups: comprehension, belief and difference, desire, and price and objections." width="1200" height="671" /></a>
<p>Source: <a href="https://www.koji.so/visuals/value-proposition-interview-questions">Value proposition interview questions</a>, Koji</p>
