Question bank
Interview questions to compare customer segments
Nine questions to ask every segment you are comparing, in the same order
Nine open questions for founders comparing two to four candidate customer segments before they have customers. They start from the last real episode, move to what people do about the problem today, and end with referrals. Ask every segment the same questions in the same order so the answers line up. The wording follows the past-behaviour approach popularised by Rob Fitzpatrick in The Mom Test. Koji can run them as an AI interview.
Where this appears
What's in this question bank
The last time it happened
- Tell me about the last time this came up. What happened?
- How often does it come up, and when was the most recent one?
- What was the worst part of that day?
What they do about it today
- What do you use to get around it right now?
- What does that workaround cost you each month, in money or hours?
- Have you looked for a better way? What did you try?
Who else, and what next
- Who else on your team deals with this?
- Who would you send me to if I wanted another view?
- If I built something here, what would you want to see first?
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<a href="https://www.koji.so/visuals/customer-segment-interview-questions-pre-launch"><img src="https://www.koji.so/visuals/customer-segment-interview-questions-pre-launch/customer-segment-interview-questions-pre-launch.png" alt="Question bank of nine questions for comparing customer segments: the last time it happened, current workarounds, and referrals." width="1200" height="717" /></a>
<p>Source: <a href="https://www.koji.so/visuals/customer-segment-interview-questions-pre-launch">Interview questions to compare customer segments</a>, Koji</p>
