Process
How to find your first customer segment
Five steps from a list of guesses to one group to build for
A five-step process for founders without customers who need to choose which group to build for first. It compares three or four candidate segments with a few interviews each, using the same questions, then scores them on whether people describe a recent episode, pay for a workaround and can be reached. It ends with a longer round of interviews in the winning group. Koji can run the interviews and keep each answer next to its quote.
Where this appears
What's in this process
- List 3 or 4 segments: Name groups by who they are and what they do, not by industry size.
- Recruit 5 per segment: Screen so each person really is in the group you named.
- Ask the same questions: Same order, same wording, so the answers can be compared.
- Score three signals: Recent episode, a workaround they pay for, and how reachable they are.
- Pick one and go deeper: Run 15 to 20 more interviews with that group before you build.
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/find-first-customer-segment-five-steps"><img src="https://www.koji.so/visuals/find-first-customer-segment-five-steps/find-first-customer-segment-five-steps.png" alt="Process showing five steps to find a first customer segment: list segments, recruit five each, ask the same questions, score three signals, pick one." width="1200" height="739" /></a>
<p>Source: <a href="https://www.koji.so/visuals/find-first-customer-segment-five-steps">How to find your first customer segment</a>, Koji</p>
