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Reference table

When to shuffle answer options in a course evaluation

Table showing when to shuffle answer options in a course evaluation: yes for unordered lists, never for ordered rating scales, same setting for trended items
Use this to set option order once and write it into your method notes Source: Krosnick and Alwin (1987); Galesic et al. (2008)

A quick guide for evaluation designers on when to randomise the order of answer options. Primacy effects make options near the top of a list more likely to be chosen, mostly on long unordered lists. Shuffle those, never shuffle an ordered rating scale, and keep the same setting for any question you compare across cohorts. Koji can shuffle choice and ranking options for each student while keeping the last few options in place.

What's in this reference table

Question typeShuffle the options?Why
Unordered single choice listYesSpreads the pull of the top options evenly across the cohort
Unordered multi-select listYes, keep None of the above lastOptions near the top get picked more when attention fades
Ordered rating scaleNoThe order carries meaning, so shuffling only confuses students
Question you trend year on yearUse the same setting every cohortChanging the format between cohorts creates change that is not real

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<p>Source: <a href="https://www.koji.so/visuals/when-to-shuffle-answer-options-course-evaluation">When to shuffle answer options in a course evaluation</a>, Koji</p>