How to use personas in your report

0:50 · Read and share the report

See who you heard from: personas grouped by what participants do, need and want, compared side by side, with the interviews behind each one.

What you'll do

  1. 1Open your report and click the Personas tab.
  2. 2Each column is one persona, with how many participants it covers.
  3. 3Compare their core need, goal and key behaviour.
  4. 4Click a quote to see who said it.
  5. 5Click a persona's count to see the interviews behind it.

Transcript