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206 articles in this category · page 6 of 18
NIQ, Circana and Numerator sell three different units of analysis: the store shelf, the household basket and the shopper receipt. Here is what each one measures, what none of them can answer, and how to fill the gap in days rather than quarters.
Koji Team · August 10, 2026 · 12 min read
YouGov runs a 32.4 million person panel across 63 markets, and its FY2025 accounts show why that shapes what you get quoted: the Data Products division earns a 31 percent margin while custom Research earns 11 percent. Here is what a standing panel is genuinely best at, and the question it will always answer with the nearest thing it already measured.
Koji Team · August 9, 2026 · 11 min read
Forrester ended 2025 with 1,797 clients, a 110.7 million dollar goodwill impairment and guidance for a further revenue decline in 2026. Gartner grew contract value by 1 percent and sold its buyer-review business. Here is what analyst evaluations are genuinely good for, what their inputs structurally cannot capture, and when to stop reading and start interviewing.
Koji Team · August 9, 2026 · 12 min read
In February 2026 G2 bought Capterra, Software Advice and GetApp from Gartner, so the standard due-diligence move of cross-checking one review site against another now checks one company against itself. Here is what review data still proves, what the FTC Consumer Review Rule made illegal, and the one buying question review sites are structurally incapable of answering.
Koji Team · August 9, 2026 · 11 min read
Expert networks charge 1,200 to 2,000 US dollars an hour to connect you with someone who used to work in your market. Customer interviews reach the people who actually pay you. A 2026 breakdown of what each is for, what they cost, and the compliance rule that quietly removes the freshest information.
Koji Team · August 8, 2026 · 13 min read
Ipsos published 2.5 billion euro of 2025 revenue and 0.6 percent organic growth. That single number explains more about buying research in 2026 than any sales deck. A comparison of Ipsos and Koji on speed, cost, method and what each one is genuinely built for.
Koji Team · August 8, 2026 · 12 min read
Kantar operates in 90+ markets with roughly 29,000 staff and is currently being broken up by its owners. Koji runs AI-moderated customer interviews that return themes the same day. A 2026 comparison of scale, speed, cost and what each one can actually answer.
Koji Team · August 8, 2026 · 12 min read
Stravito makes the research you already own findable. Koji generates research you do not own yet. A 2026 comparison of insights management and AI-native interviews, including the retrieval ceiling every repository eventually hits.
Koji Team · August 7, 2026 · 11 min read
Appinio fields 1,000 consumer responses in minutes across 190+ markets. Koji runs AI-moderated interviews that ask the follow-up you did not plan. A detailed 2026 comparison of speed, depth, pricing and what each platform can actually answer.
Koji Team · August 7, 2026 · 11 min read
We checked every major research platform's own pages on 4 August 2026. Published rates cluster at 25-50%, most vendors publish nothing at all, and the eligibility rules disqualify more people than the percentages suggest. Here is the verified landscape, plus the five clauses that quietly void your discount.
Koji Team · August 4, 2026 · 10 min read
Research platforms meter six different things — seats, studies, sessions, participant-minutes, a percentage of participant pay, and credits. Per-seat pricing wastes what you already bought; usage-based pricing surprises you at renewal. Here is the arithmetic for choosing the failure mode you can absorb.
Koji Team · August 4, 2026 · 11 min read
We read the LICENSE file of every tool that ranks for "open source user research" — and found that most are open-core, one is not open source at all, and none of them can run an interview. Here is what each licence really permits, with verified GitHub data.
Koji Team · August 3, 2026 · 11 min read