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220 articles in this category · page 15 of 19
Lyssna (formerly UsabilityHub) is excellent for fast design validation. Koji is built for deep customer research. Here is how to know which one your team actually needs — and why many teams end up using both.
Koji Team · April 13, 2026 · 10 min read
Your sales team has one version of why you lost that deal. Your buyer has a completely different one. Here are 50+ win/loss interview questions — organized by category — that surface the real reasons behind every deal outcome.
Koji Team · April 13, 2026 · 12 min read
AI has fundamentally changed market research. This guide compares the leading AI market research platforms—from AI-native interview tools like Koji to enterprise survey suites—to help you choose the right stack for your team.
Koji Research Team · April 12, 2026 · 13 min read
Hotjar tells you WHERE users click. Koji tells you WHY. Here's when each tool is the right choice—and why the smartest product teams use both.
Koji Research Team · April 12, 2026 · 10 min read
Finding qualified participants is the #1 challenge in user research. This guide compares the top recruitment platforms—Prolific, UserInterviews, Respondent.io, Askable, and more—so you can get the right people into your research, faster.
Koji Research Team · April 12, 2026 · 12 min read
Thesis interviews are the most time-consuming part of qualitative research. AI interviewers handle the scheduling, conducting, and transcription so you can focus on analysis.
Koji Team · April 10, 2026 · 12 min
Van Westendorp tells you a price range. Conjoint costs $50K. AI pricing interviews capture the value perception narrative that explains willingness to pay. Here is the middle path.
Koji Team · April 10, 2026 · 11 min
The customer feedback tool market is at an inflection point — Delighted is shutting down June 2026, AI-native research has matured, and most tools still only tell you what customers think, not why. Here is how to choose the right tool for your needs.
Koji Team · April 10, 2026 · 12 min read
Research demand is growing faster than teams can scale. Learn how to enable non-researchers to run high-quality studies — without sacrificing rigor — using AI-native tools and proven democratization frameworks.
Koji Team · April 10, 2026 · 9 min read
Voice responses are 3x longer with 67% more emotional nuance. Text offers more control and privacy. Data-backed guide on when to use each mode for research.
Koji Team · April 9, 2026 · 10 min
AI-moderated interviews cut qualitative analysis time by up to 80% while maintaining research depth. A practical guide for scaling user research.
Koji Team · April 9, 2026 · 9 min
NPS reduces complex customer sentiment to a single number. Here is why that is a problem and what modern alternatives deliver deeper, more actionable insights.
Koji Team · April 9, 2026 · 8 min