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221 articles in this category · page 15 of 19
Pendo is the go-to product analytics platform — but when you need qualitative depth beyond in-app NPS, it falls short. Here's how Koji compares for teams that need real customer insight.
Koji Team · April 14, 2026 · 9 min read
Lyssna (formerly UsabilityHub) is excellent for fast design validation. Koji is built for deep customer research. Here is how to know which one your team actually needs — and why many teams end up using both.
Koji Team · April 13, 2026 · 10 min read
Your sales team has one version of why you lost that deal. Your buyer has a completely different one. Here are 50+ win/loss interview questions — organized by category — that surface the real reasons behind every deal outcome.
Koji Team · April 13, 2026 · 12 min read
AI has fundamentally changed market research. This guide compares the leading AI market research platforms—from AI-native interview tools like Koji to enterprise survey suites—to help you choose the right stack for your team.
Koji Research Team · April 12, 2026 · 13 min read
Hotjar tells you WHERE users click. Koji tells you WHY. Here's when each tool is the right choice—and why the smartest product teams use both.
Koji Research Team · April 12, 2026 · 10 min read
Finding qualified participants is the #1 challenge in user research. This guide compares the top recruitment platforms—Prolific, UserInterviews, Respondent.io, Askable, and more—so you can get the right people into your research, faster.
Koji Research Team · April 12, 2026 · 12 min read
Thesis interviews are the most time-consuming part of qualitative research. AI interviewers handle the scheduling, conducting, and transcription so you can focus on analysis.
Koji Team · April 10, 2026 · 12 min
Van Westendorp tells you a price range. Conjoint costs $50K. AI pricing interviews capture the value perception narrative that explains willingness to pay. Here is the middle path.
Koji Team · April 10, 2026 · 11 min
The customer feedback tool market is at an inflection point — Delighted is shutting down June 2026, AI-native research has matured, and most tools still only tell you what customers think, not why. Here is how to choose the right tool for your needs.
Koji Team · April 10, 2026 · 12 min read
Research demand is growing faster than teams can scale. Learn how to enable non-researchers to run high-quality studies — without sacrificing rigor — using AI-native tools and proven democratization frameworks.
Koji Team · April 10, 2026 · 9 min read
Voice responses are 3x longer with 67% more emotional nuance. Text offers more control and privacy. Data-backed guide on when to use each mode for research.
Koji Team · April 9, 2026 · 10 min
AI-moderated interviews cut qualitative analysis time by up to 80% while maintaining research depth. A practical guide for scaling user research.
Koji Team · April 9, 2026 · 9 min