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Research

220 articles in this category · page 1 of 19

Research

Competitor Pricing Research in 2026: How to Ask Without Creating Evidence

In an information-exchange case the conduct at issue is often the asking, not the conclusion. Your brief, discussion guide and synthesis deck are the record of what you asked.

Koji Team · August 25, 2026 · 10 min read

Research

Is Competitive Intelligence Legal? What You Can Ask About a Competitor's Prices (2026)

Gathering competitor pricing from your own customers is lawful. Exchanging it with competitors is where the Sherman Act applies - and the Supreme Court found a violation on nothing more than a habit of asking.

Koji Team · August 25, 2026 · 11 min read

Research

Benchmarking Surveys and Antitrust in 2026: The Safe Harbor That Was Withdrawn

The 'third party, three months old, five participants, aggregated' rule came from a document withdrawn in 2023. Worse, every one of those safeguards removes a property the benchmark needed.

Koji Team · August 25, 2026 · 10 min read

Research

Researching Government Buyers: The Procurement Rules That Make Your Findings Public

The FAR encourages you to talk to government buyers, then requires that specific acquisition information you receive be shared publicly. What the rules permit, when the window closes, and why obtaining is the offense.

Koji Team · August 24, 2026 · 11 min read

Research

Government Customer Research in 2026: The Ten-Person Rule That Triggers Federal Approval

Asking ten or more people the same question on behalf of a federal agency is a regulated act. What the Paperwork Reduction Act covers, what clearance costs in calendar time, and how to design public sector research that survives it.

Koji Team · August 24, 2026 · 11 min read

Research

The PRA Exemption Trap: Why Staying Outside the Rules Costs You the Ability to Compare

The Paperwork Reduction Act regulates standardization, not curiosity. Every exemption in 5 CFR 1320.3(h) is an exemption for questions that are not identical, so exemption is bought with comparability.

Koji Team · August 24, 2026 · 10 min read

Research

Brand Standards and Customer Research (2026): What a Franchisor Can Actually Require After the Insight Lands

The finding replicated, the operator agrees, and you still cannot mandate the fix. Why method-of-operation findings become brand standards and staffing findings cannot, and how to design research around the difference.

Koji Team · August 23, 2026 · 11 min read

Research

Franchise Customer Research (2026): Why the Brand Owns the Promise and the Operator Owns the Customer

In a franchised or multi-unit brand the operator holds the customer record, the brand holds the promise, and the customer thinks they bought from the brand. How to run brand-level research when you do not hold the list.

Koji Team · August 23, 2026 · 10 min read

Research

Multi-Location Customer Feedback (2026): Why Putting Scores on the Operator Scorecard Breaks the Data

Mandating location feedback and tying it to the operator scorecard raises response rates and destroys validity at the same time. What HCAHPS and the FTC reviews rule reveal about measurement under incentive.

Koji Team · August 23, 2026 · 11 min read

Research

Sell-Through Data (2026): What Channel Sales Data Proves About Your Customer, and What It Cannot

Sell-through data proves that units crossed a boundary. It cannot identify who bought, why they chose you, or what they rejected. What channel sales data can and cannot support in 2026.

Koji Team · August 22, 2026 · 11 min read

Research

Channel Demand Signals (2026): Why Adding More Distributor Data Makes Your Customer Picture Worse

Order data amplifies at every tier it crosses. More distributor reporting raises your confidence faster than your accuracy, and the Beer Game shows players inventing a customer who never existed.

Koji Team · August 22, 2026 · 11 min read

Research

Indirect Sales Customer Research (2026): How to Reach the Customers Your Channel Owns

When you sell through a channel, every finding is terminal: you cannot ask the next question, because identity and the lawful basis to make contact belong to your partner, not to you.

Koji Team · August 22, 2026 · 11 min read