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144 articles in this category · page 2 of 12
PMMs own positioning, launch, pricing, and sales enablement — and every one of those jobs requires real customer signal. This playbook walks through the 5 PMM research workflows that drive launch pipeline lift, positioning wins, and battlecards reps actually use.
Koji Editorial · June 1, 2026 · 13 min read
How modern B2B sales teams use AI-moderated customer interviews to sharpen ICP, run continuous win/loss, and rescue stalled deals — with statistics, playbooks, and the platform stack to do it.
Koji Editorial · May 27, 2026 · 13 min read
The 15 most common customer interview mistakes — from leading questions to bad recruiting to confusing what people say with what they do — and the AI-native fixes that eliminate them.
Koji Editorial · May 27, 2026 · 13 min read
A copy-paste library of 50+ AI customer interview prompts for discovery, churn, pricing, win/loss, JTBD, and onboarding — plus the four prompt patterns that ruin research.
Koji Editorial · May 27, 2026 · 14 min read
Attest delivers fast B2C survey data from a 125M+ consumer panel, but it's still a survey tool. Koji runs AI-moderated voice interviews that capture the "why" surveys never reach. Here's the honest, side-by-side breakdown for 2026.
Koji Team · May 27, 2026 · 11 min read
Enterprise customer research is a different sport — SOC 2 Type II, SSO, data residency, and procurement-approved vendor selection. Here are the nine platforms that actually compete for enterprise research budgets in 2026, ranked by what they each do best.
Koji Team · May 23, 2026 · 11 min read
Tally is the most beloved free form builder on the market — unlimited responses, generous free tier, native Notion integration. But Tally is a form builder, not a research tool. Here's exactly where Tally stops being useful for customer research, and what Koji does differently.
Koji Team · May 23, 2026 · 10 min read
Koji vs Chattermill compared — AI-moderated research interviews vs feedback analytics. See which platform fits: generating new insight or analyzing existing feedback.
Koji Team · May 22, 2026 · 10 min read
"How do we measure research?" is the single hardest question research leaders get. Here are the 12 KPIs we've seen actually work in 2026 — split by leading indicators, lagging indicators, and the financial outcomes that defend research budget.
Koji Team · May 21, 2026 · 12 min read
Marketing teams need customer voice in their messaging, positioning, and campaigns — not in a PM's Notion doc. Here are the 9 best customer research tools for marketers in 2026, ranked by what actually drives campaign ROI.
Koji Team · May 21, 2026 · 13 min read
The 10 best customer insights platforms in 2026 — Koji, Qualtrics, Medallia, Sprig, Pendo, Productboard, Gong, Dovetail, Forsta, and Contentsquare. We compare pricing, AI capabilities, qualitative vs quantitative coverage, and explain why the customer insights category is converging on AI-native platforms in 2026.
Koji Research Team · May 20, 2026 · 15 min read
AI personas (a.k.a. synthetic users) promise instant feedback, but a growing body of evidence shows they hallucinate insights, miss real-world behavior, and skew Western. Here is when to use them, when to avoid them, and why real AI-moderated interviews remain the gold standard.
Koji Team · May 19, 2026 · 13 min read
