Category
221 articles in this category · page 4 of 19
Category entry points are the situations that make someone think of a category at all. They originate outside your media plan, which is why no attribution model can see them - and why finding them requires asking buyers about specific occasions, at scale.
Koji Team · August 11, 2026 · 13 min read
A third of online research participants now use LLMs to answer open-ended questions, and an autonomous AI agent passed 99.8% of standard attention checks in a 2025 PNAS study. Here is what the evidence actually shows, why detection is losing, and what still works.
Koji Team · August 7, 2026 · 13 min read
Mid-market companies are too big for founder-led discovery and too small to staff a research team. Startups get free tiers, enterprises get site licences, and the middle gets sold the wrong one. What to run, who runs it, and how to buy at $10M to $1B in revenue.
Koji Team · August 6, 2026 · 11 min read
Your warehouse can tell you what changed, for whom, and by how much. It cannot tell you why, because motivation was never emitted as an event. A practical playbook for analytics engineers, analysts and data scientists on adding qualitative evidence to a quantitative practice, without hiring researchers.
Koji Team · August 6, 2026 · 11 min read
The most common objection to AI-moderated research is that people will not be honest with a bot. Three decades of survey mode-effect research says the opposite: respondents disclose more to an automated interviewer than to a human one. Here is the evidence, the mechanism, and where the advantage does not apply.
Koji Team · August 6, 2026 · 12 min read
Your community is the fastest customer signal you have and the most selected sample you own — four filters deep before anyone posts. Here is which questions a community can genuinely answer, which it structurally cannot, and how to correct for the difference.
Koji Team · August 5, 2026 · 11 min read
Deflection counts exits, not answers — Gartner finds only 14% of customer service issues are fully resolved in self-service. Support teams hold the highest-volume customer signal in the company and the least ability to act on it. Here is how CX teams run real research without adding headcount.
Koji Team · August 5, 2026 · 11 min read
Being the only researcher is not a staffing gap you wait out. At the modal 1:5 researcher-to-designer ratio and a median output of one study a month, each designer gets about 2.4 studies a year. Here is the operating model that fixes the math.
Koji Team · August 5, 2026 · 11 min read
Every term you will meet in a research plan, a vendor quote or a sample provider invoice — methods, sampling, bias, statistics, metrics, commercial jargon like CPI, LOI and IR, and the new AI research vocabulary. Plain definitions, one line each.
Koji Team · August 4, 2026 · 14 min read
73% of PMs now use AI weekly. 95% of enterprise AI pilots produce no measurable ROI. Here are 16 sourced product management statistics for 2026 — and what the gap between those two numbers means.
Koji Research Team · July 29, 2026 · 9 min read
HCP recruitment is the most expensive corner of market research: single-digit incidence, $3–$8 per minute honoraria, and respondents with no free time. Here is what actually works — and what to verify before you field.
Koji Team · July 27, 2026 · 9 min read
The problem with frequent survey-takers is not that they lie. It is that a tiny fraction of panelists produce a large share of all responses, and answering surveys repeatedly changes the people answering them.
Koji Team · July 27, 2026 · 9 min read