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221 articles in this category · page 6 of 19
What in-depth interviews are, when to use them, how many you need for saturation, and how to run IDIs at survey scale with AI moderation — with a copy-ready question framework.
Koji Team · July 4, 2026 · 11 min read
35+ pricing survey questions — Van Westendorp, Gabor-Granger, MaxDiff, and direct willingness-to-pay — with copy-paste examples. Plus the reason most pricing surveys mislead you, and how AI interviews reveal what customers will actually pay.
Koji Editorial · July 2, 2026 · 12 min read
Net Easy Score measures how easy it was for a customer to get what they came for — and effort predicts loyalty better than delight. Here is how NES works, how it compares to CES, CSAT and NPS, and how to learn why an experience felt hard.
Koji Research Team · June 28, 2026 · 10 min read
The average survey response rate in 2026 sits around 20-30%, but it swings wildly by channel: SMS hits 45-60%, in-app 20-30%, email 15-25%, and opt-in panels just 5-12%. Here are the benchmarks — and why chasing response rate is fixing the wrong problem.
Koji Research Team · June 28, 2026 · 10 min read
Five users find ~85% of usability problems — but only when each problem has a 31% discovery rate. Here is how to size your study by goal: 5 for qualitative discovery, 9-18 for low-frequency issues, and 20-40 for quantitative benchmarking.
Koji Research Team · June 28, 2026 · 11 min read
Developers are the hardest audience to research — survey-averse, marketing-skeptical, and short on time. Here is how DevTools teams run research that developers actually complete, and how AI-moderated interviews change the game.
Koji Team · June 24, 2026 · 10 min read
Growth teams live in dashboards but win on the why behind the numbers. Here is how to pair quantitative experimentation with AI-moderated interviews to fix activation, retention, and monetization faster.
Koji Team · June 24, 2026 · 10 min read
Mixed methods research combines the "why" of qualitative interviews with the "what" of quantitative surveys. Here is how the four designs work, when to use each, and how to run a full mixed methods study in hours with AI-moderated interviews.
Koji Team · June 24, 2026 · 11 min read
The honest answer: yes — and on several measures AI-moderated interviews produce cleaner, less biased data than human-run or panel-based research, provided the study is designed well. Here is the 2026 evidence on accuracy, bias, hallucinations, and how to keep AI interview data trustworthy.
Koji Research Team · June 19, 2026 · 10 min read
The exact churn survey questions to ask cancelling and at-risk customers — organized by stage, with copy-paste templates. Plus why AI-moderated interviews surface the real reason customers leave when a static form never will.
Koji Team · June 17, 2026 · 9 min read
Thematic is a strong AI feedback-analytics engine - but it can only analyze data you already have. Koji collects the conversations AND analyzes them. Here is the honest 2026 comparison.
Koji Team · June 15, 2026 · 11 min read
InMoment is a full enterprise Experience Intelligence suite built for scale and budget. Koji is the AI-native research platform that delivers root-cause depth in hours, self-serve, starting with 10 free credits. Here is the 2026 comparison.
Koji Team · June 15, 2026 · 11 min read