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35 articles in this category · page 2 of 3
The 2026 playbook for building a UX research portfolio that gets you hired — what to include, what to skip, and how to demonstrate AI fluency hiring managers want.
Koji Team · May 12, 2026 · 10 min read
A modern, AI-native playbook for customer journey mapping in 2026 — including the 5-step process, the questions that surface real emotion at each touchpoint, and how to use AI-moderated voice interviews to build journey maps in days instead of months.
Koji Research Team · May 9, 2026 · 13 min
Most product launches fail because the value proposition does not actually land with the target customer — and the team never tested it before launch. Value proposition testing is the discipline of validating your messaging with real customers *before* you spend money pushing it. This guide is a step-by-step playbook for testing value propositions using AI-moderated customer interviews — including the questions to ask, the structure to use, and how Koji compresses what used to take three weeks into three days.
Koji Research Team · May 2, 2026 · 13 min read
Product analytics tells you what users do. It cannot tell you why they activate, churn, or expand. This guide covers the research questions, methods, and interview frameworks every PLG team needs to close the insight gap — fast.
Koji Team · April 27, 2026 · 11 min read
The Sean Ellis 40% survey tells you if you have product-market fit. AI-powered customer interviews tell you why — and what to do about it. Here is the complete PMF research framework for 2026.
Koji Team · April 26, 2026 · 14 min read
B2C user research is systematically underinvested at most consumer companies. While B2B teams run structured customer discovery as a matter of course, consumer product and marketing teams rely on analytics dashboards and A/B tests — and miss the why behind user behavior. This guide covers the 5 research methods that work at consumer scale, and how to build a continuous insights program without a research team.
Koji Team · April 25, 2026 · 12 min read
35% of startups fail because they built something nobody wanted. Here is the complete framework for doing market research before your next product launch — including how AI interviews are replacing surveys and focus groups for faster, deeper insights.
Koji Team · April 25, 2026 · 13 min read
Concept testing validates whether your idea is worth building before you build it. This guide covers methods, question templates, analysis approaches, and how AI-moderated interviews make concept testing faster than ever.
Koji Team · April 23, 2026 · 11 min read
B2B customer research is harder than B2C — you are navigating buying groups of 10+ stakeholders, gatekeepers, and enterprise procurement cycles. Here is the complete guide to doing it right with AI.
Koji Team · April 17, 2026 · 12 min read
Customer exit interviews reveal the real reasons customers churn — not the polished answer they gave on your cancellation form. Here is how to run them at scale, what to ask, and how AI makes them 10x more effective.
Koji Team · April 17, 2026 · 11 min read
The Mom Test is the founder's guide to customer interviews that actually work. This complete guide covers Rob Fitzpatrick's three rules, real example questions, common mistakes, and how AI-moderated interviews eliminate the most dangerous failure mode of all: the polite lie.
Koji Team · April 15, 2026 · 10 min read
Jobs-to-be-done interviews reveal why customers really switch to — or away from — your product. This complete guide covers the JTBD framework, switch interview technique, question templates, and how to run JTBD research at scale with AI.
Koji Team · April 15, 2026 · 11 min read
