VWO does not publish a price in 2026. Its pricing page contains no currency symbols at all, and vwo.com/pricing now returns an HTTP 301 redirect to wingify.com/pricing, where the Growth, Pro and Enterprise tiers appear with feature lists and no numbers.
Meanwhile, comparison sites print exact VWO prices and label them verified. Those numbers disagree with each other by a factor of four. Understanding why is the most useful thing you can learn before you request a quote.
The short answer
The best VWO alternative depends on which half of VWO you were buying.
If you wanted the testing engine, the options that still publish a self-serve price are GrowthBook (free, then $40 per seat per month) and Convert Experiences (from $299 per month billed annually). If you wanted the insight half, heatmaps and on-site surveys, the honest answer is that behavioural tools show you where people hesitate and never why.
Koji covers that second half properly. It runs AI-moderated voice and text interviews with real users, codes them automatically, and returns a themed report with quotes. Its price is on its website: EUR 29 per month to start.
One name you should cross off immediately: AB Tasty is not a VWO alternative any more. More on that below.
How VWO pricing actually works
Here is what is observable, first-hand, today.
- vwo.com/pricing returns
301 Moved Permanentlyto wingify.com/pricing. - That page lists the tiers Growth, Pro and Enterprise with a feature comparison, including counts such as workspaces at 5, 3 and 1 across the tiers.
- There are no dollar figures anywhere on it.
An independent 2026 analysis puts it more forcefully than we would: As of August 2026, VWO publishes no price for anything. and the page contains zero currency symbols. It reports that A regular expression for any currency symbol across the fully rendered page returns nothing, and that There is no slider, no traffic band with a price attached, and no 'starting at'. VWO once published a visitor slider with live prices. That is gone.
Pricing is still driven by monthly tracked users, the count of unique visitors to your site or app each month, multiplied across whichever modules you switch on. You simply cannot see the multiplier.
The signature finding: the phantom price ladder
This is where it gets genuinely useful. Because VWO publishes nothing, a vacuum has formed, and third parties have filled it with numbers that cannot all be true.
For the same Growth plan, currently circulating figures include roughly $73 to $113 per month, $299 per month, and $314 /month. That top-to-bottom spread is over 4x. For Pro, figures include $972 /month and around $1,336 per month at 100K visitors. CostBench presents its Growth and Pro figures under the label Verified pricing, last checked July 2026, for a vendor whose own site shows no price to verify against.
The mechanism behind this is worth quoting, because it tells you exactly how much weight to give any VWO figure you find: If a page quotes you a specific VWO price without a VWO URL, it is repeating a screenshot from somebody's account, not a published rate.
That is the whole thing. These are not published rates. They are individual invoices, generalised into a ladder, by sites that have an incentive to appear authoritative about pricing.
The number that actually helps you is the one derived from contracts rather than screenshots. CostBench reports: The median VWO customer pays $16,660/year based on 93 verified purchases, with an average 20% discount available through negotiation. Ninety-three data points is a real sample, and unlike the tier figures it is internally consistent with the same page's rounded median of $17K/yr.
Put the two together and the gap is the finding:
- Median actual contract: $16,660 per year
- The circulating Growth figure, annualised: $314 x 12 = $3,768 per year
- Ratio: 4.42x
Even against the circulating Pro figure ($972 x 12 = $11,664) the median real contract is 1.43x higher. So the ladder people quote each other is not merely unverified, it is systematically low relative to what buyers actually sign. If you budget from a comparison site, expect to be wrong in the expensive direction.
Why VWO went quiet: the ownership change
The de-publication did not happen in isolation.
In January 2025, Everstone Capital acquired a majority stake in Wingify, VWO's parent, in a deal reported at around $200 million. Then on 20 January 2026, VWO and AB Tasty merged under Everstone. Wingify's own announcement describes the result as a platform with more than $100 million in annual recurring revenue and over 4,000 customers worldwide, operating from 11 offices across North America, Europe, Asia Pacific, and Latin America, with nearly 90% of revenue coming from the U.S. and European markets. VWO co-founder Sparsh Gupta became CEO of the combined organisation, and Everstone remains the largest institutional shareholder and has committed additional capital.
Both of the former standalone domains now point at the parent: abtasty.com and abtasty.com/pricing return 301 redirects to wingify.com, exactly as vwo.com/pricing does.
To be fair to the vendor, its announcement states that the combined platform will continue to support all existing VWO and AB Tasty customers without disruption and that Both brands will maintain product momentum. That may hold for the products. It does not describe the web estate, where one brand's domain now resolves to the other's parent. Hold both facts at once.
The practical consequence: if your plan for escaping VWO was to move to AB Tasty, you would be renewing with the same company. This is the single most common error in current VWO comparison content.
The 8 best VWO alternatives in 2026
1. Koji, best for the why that heatmaps and surveys cannot reach. VWO's insight modules tell you that 40% of visitors abandoned the pricing step. Koji tells you that they could not work out whether the price was per seat or per workspace. It runs AI-moderated interviews by voice or text with no scheduling and no moderator bias, then performs thematic analysis and assembles a report with quotes tied to each finding. A study can mix all six structured question types: open_ended, scale, single_choice, multiple_choice, ranking and yes_no. Pricing is published: Insights EUR 29 per month for 29 credits, Interviews EUR 79 per month for 79 credits, or EUR 290 and EUR 790 annually. Text conversations cost 1 credit, voice 3, report refresh 5, and only conversations passing a quality score consume credits at all.
2. GrowthBook, best published price in the category. Starter free, Pro at $40 / seat / month, Enterprise custom, and a genuinely free open-source self-hosted edition. Infrastructure is itemised rather than bundled: managed warehouse overage $0.03 per 1K events, CDN $10 per additional million requests and $1 per additional GB. Warehouse-native, so your data stays where it already lives. If price predictability is why you are leaving VWO, start here.
3. Convert Experiences, best transparent ladder with published overage rules. Growth $399/mo, or $299/mo billed annually at $3,588/yr, for 100K tested users monthly. Pro $599/mo or $420/mo annually at $5,040/yr. Enterprise is Price on Request. Crucially it publishes its overage policy, promising to keep your account open and signal when the count of tested users reaches 90% and 100% before selling you more capacity, rather than silently cutting off data collection.
4. Optimizely, best enterprise suite, if procurement is not a problem. The other giant, and equally opaque: no dollar figures at all, and a stated policy that every plan is individually packaged. See our Optimizely alternatives guide for the full breakdown and the thin-data problem with its public estimates.
5. Kameleoon, best for server-side testing with European data residency. Strong server-side and hybrid capability, quote-based pricing.
6. Amplitude, best if experimentation should sit next to your analytics. Amplitude took on Statsig's brand and customers on 5 May 2026 while the engineering team remained at OpenAI, so it now fields two overlapping experimentation products. Worth asking about directly. Compare the analytics layer in Koji vs Amplitude and Mixpanel vs Amplitude.
7. Microsoft Clarity plus interviews, best free starting point. Clarity costs nothing for heatmaps and session recordings. It runs no experiments and answers no why. See Hotjar vs Microsoft Clarity.
8. Contentsquare, best enterprise behavioural analytics, at enterprise cost. Now the home of Hotjar too, with its own unbundling story covered in Contentsquare alternatives and Hotjar pricing in 2026.
Notice which name is absent. AB Tasty belongs on no VWO alternatives list in 2026.
VWO vs the alternatives at a glance
| Tool | Published price? | Price you can actually see | Meter | Ownership status |
|---|---|---|---|---|
| VWO | No | None; page redirects to wingify.com | Monthly tracked users | Merged with AB Tasty, Jan 2026 |
| Koji | Yes | EUR 29 per month | Credits per conversation | Independent |
| GrowthBook | Yes | Free, then $40 per seat | Seats plus events | Independent |
| Convert Experiences | Yes | $299 per month annually | Monthly tested users | Independent |
| Optimizely | No | None published | Undisclosed | Independent |
| Kameleoon | No | Quote only | Undisclosed | Independent |
| Amplitude | No | Not published | Events and seats | Acquired Statsig brand |
| AB Tasty | No | Redirects to wingify.com | Same as VWO | Same company as VWO |
How to choose, and how to get a real number
Get the quote before you shortlist, not after. For any vendor on this list without a published price, the quote is the only real datum. Request it early, because it is the variable that will actually decide your choice.
Anchor on contract medians, not tier tables. The $16,660 median across 93 purchases is far better evidence than any Verified pricing badge on a tier nobody can verify. Ask for the 20% negotiated discount that same source says is typical.
Price the modules, not the platform. VWO-style suites bill per module against your tracked-user count. A quote for testing alone will look nothing like a quote for testing plus heatmaps plus surveys plus personalisation.
Then ask what you are actually missing. Most teams leaving VWO are not short of behavioural data; they have plenty and still cannot explain it. Kohavi, Crook and Longbotham reported in 2009 that at Microsoft only about one third of well-designed experiments improved the metric they targeted. An audit by ConversionTeam of 2,288 A/B tests that ran to a determinate win-or-lose result across 71 client engagements found Statistically significant winners: 19.1% per test. That is the vendor's own client history rather than an independent dataset, so read the exact figure with caution, but every available source points the same direction: most tests end without a clear answer.
That is not a tooling problem. It is a missing-evidence problem, and the evidence is in conversations. If you are new to running them, our guides on avoiding leading questions, analyzing interview results and how many interviews are enough cover the method. For abandonment specifically, see the abandoned cart survey guide and pricing page research.
Frequently asked questions
Does VWO publish its pricing in 2026?
No. vwo.com/pricing returns a 301 redirect to wingify.com/pricing, which lists the Growth, Pro and Enterprise tiers with feature comparisons and no currency symbols anywhere. An independent 2026 analysis confirms that a search for any currency symbol across the fully rendered page returns nothing, and that the visitor slider with live prices VWO once published is gone.
How much does VWO actually cost?
The most reliable public figure comes from contract data rather than tier tables: CostBench reports the median VWO customer pays $16,660 per year across 93 verified purchases, with an average 20% discount available through negotiation. That is 4.42x the circulating Growth figure of $314 per month once annualised, so budgeting from a comparison site will usually leave you short.
Why do comparison sites show different VWO prices?
Because none of them are reading a published rate. The same Growth plan currently circulates at roughly $73 to $113, $299 and $314 per month, a spread of more than 4x. As one analysis puts it, a page quoting a specific VWO price without a VWO URL is repeating a screenshot from somebody's account rather than a published rate.
Is AB Tasty a good alternative to VWO?
No, because they are the same company. VWO and AB Tasty merged under Everstone Capital in January 2026 to form a platform with more than $100 million in annual recurring revenue and over 4,000 customers. Both abtasty.com and its pricing path now return 301 redirects to wingify.com, so switching from VWO to AB Tasty means renewing with the same vendor.
Which VWO alternatives publish a self-serve price?
GrowthBook and Convert Experiences. GrowthBook offers a free Starter tier, Pro at $40 per seat per month, free open-source self-hosting and itemised infrastructure overages. Convert publishes Growth at $399 monthly or $299 monthly billed annually for 100K tested users, Pro at $599 or $420 annually, plus its overage rates and a policy of warning you at 90% and 100% of your allowance.
Do I need a testing tool and a research tool?
Usually yes, because they answer different questions. An experimentation platform tells you which variant won; it cannot tell you why the other one failed. Koji runs AI-moderated voice and text interviews with your users and returns a themed report with quotes, which is the evidence you need to act on a result rather than just record it.
Get a price you can read and an answer you can use
VWO will quote you eventually. Until then you are choosing a platform you cannot budget for, to measure behaviour you still will not be able to explain.
Koji publishes its price and answers the other question. Launch a study in minutes, let an AI moderator interview your users by voice or text at any hour with no calendars and no interviewer bias, and get back a themed report with quotes instead of a pile of recordings. No research expertise needed, and you go from question to insight in hours rather than weeks.
Koji starts at EUR 29 per month, listed openly on the site, and new accounts include free interview credits. Run one study on the step where your visitors keep dropping off and see what your heatmap has been hiding.
