Why teams choose Koji
Auto-triggered interviews
Automatically launch interviews when deals close-lost. No manual work required.
Understand lost deals
Get honest feedback on why prospects chose competitors. Identify gaps in product, pricing, or sales process.
Validate what's working
Interview closed-won customers to understand what drove their decision. Double down on what actually converts.
Competitive intelligence
Learn exactly what competitors are saying, promising, and pricing. Spot weaknesses in their approach.
Improve win rates
Turn patterns from lost deals into actionable changes. Fix objections before they cost you more revenue.
Sales coaching insights
Identify what top performers do differently. Scale winning behaviors across your entire sales team.
Common use cases
“We were losing 60% of deals to one competitor. Koji helped us understand they were undercutting us on implementation time, not price. We adjusted our process and win rate went from 40% to 67% in one quarter.”
VP Sales · B2B SaaS Company
Start with a ready-made template
Launch a study in seconds. Each template comes with a pre-built research plan you can customize or publish immediately.
Win/Loss Analysis
Understand why deals are won or lost from the buyer's unfiltered perspective. Build a fact-based view of your competitive position, message resonance, and sales process gaps.
Closed-Lost Deep Dives
Discover the real reasons prospects chose a competitor or walked away entirely. Go beyond CRM notes to find the patterns driving lost revenue.
Buyer Journey Mapping
Map the full B2B buying process from first awareness to contract signature. Understand where buyers go, what they need, and how to be present at the right moments.
Battle Card Research
Gather direct competitive intelligence from buyers who evaluated your competitors. Build battle cards grounded in actual buyer experience, not internal assumptions.
ICP Refinement Research
Validate and sharpen your ideal customer profile with evidence from real customers. Understand which company and buyer attributes predict success, expansion, and advocacy.