Question bank
Questions to pre-test ad creative
Nine open questions for pre-testing ads, in the order to ask them: recall right after a timed view, comprehension and doubts with the creative in view, then a comparison between versions with the reasons. Use them in interviews or a survey with 20 to 30 people from your audience. In Koji they work as AI interview questions with an image and a timed view.
Where this appears
What's in this question bank
Right after the timed view
- What do you remember from what you just saw?
- What brand was it for?
- What do you think they were offering?
With the creative in view
- Who do you think this is for? Is that you?
- What, if anything, is confusing or hard to believe?
- What would you expect to happen if you clicked?
Comparing versions
- Which of these would you be most likely to click, and why?
- What would make the other one work better for you?
- If you saw this in your feed today, what would you do?
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/ad-creative-pre-test-questions"><img src="https://www.koji.so/visuals/ad-creative-pre-test-questions/ad-creative-pre-test-questions.png" alt="Question bank for pre-testing ad creative, with questions to ask after a timed view, with the creative in view, and when comparing versions." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/ad-creative-pre-test-questions">Questions to pre-test ad creative</a>, Koji</p>
