Process
How to test ad creative before you spend
A six-step method for pre-testing ad creative with 20 to 30 people from your target audience. Pick versions that differ on one thing, show each briefly and ask what people remember, check the message, compare versions with reasons, then confirm with a small live split test. It suits founders, small teams and agencies with no research budget. Koji can run the first five steps as AI interviews with timed image views.
Where this appears
What's in this process
- Pick versions that differ on one thing: Same offer, different hook, or same image, different headline.
- Choose who you need to hear from: People who match the audience you will target, including some who use a competitor.
- Show each creative briefly, then hide it: Three to five seconds, close to a scroll. Ask what they remember before they look again.
- Check what it is offering and for whom: Compare their answer to the one message the ad is meant to carry.
- Compare versions and ask why: Which would they act on, why, and what would make the other one work.
- Confirm with a small live test: Put a modest budget behind the top two in a split test and let behaviour decide.
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/ad-creative-pre-test-six-steps"><img src="https://www.koji.so/visuals/ad-creative-pre-test-six-steps/ad-creative-pre-test-six-steps.png" alt="Process of six steps to test ad creative before you spend: pick versions, choose people, show briefly, check the message, compare, confirm live." width="1080" height="1080" /></a>
<p>Source: <a href="https://www.koji.so/visuals/ad-creative-pre-test-six-steps">How to test ad creative before you spend</a>, Koji</p>
