Process
How to set up always-on continuous discovery
Five steps to keep weekly interviews going without burning out
Five steps for running continuous discovery as an always-on system rather than a string of research sprints. Set up one standing study, feed it from in-product invitations, keep it open every week, review new transcripts for 30 minutes a week and refresh the questions every quarter. With an AI interviewer such as Koji running the sessions, the weekly cadence no longer depends on a moderator's calendar.
Where this appears
What's in this process
- Create a standing study: One study on your most important ongoing question, broad enough for weekly insight and focused enough to act on.
- Automate the participant funnel: In-app banners, post-interaction prompts or emails to active users that route straight to the study.
- Keep the study live: Never close it between cycles, so people can take part in any week.
- Make synthesis weekly: Spend 30 minutes a week on new transcripts instead of waiting for 20 interviews to pile up.
- Refresh the brief quarterly: Update the research questions every 3 months so the study follows the product.
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/always-on-continuous-discovery-setup-steps"><img src="https://www.koji.so/visuals/always-on-continuous-discovery-setup-steps/always-on-continuous-discovery-setup-steps.png" alt="Process showing five steps for always-on continuous discovery: standing study, automated funnel, study kept live, weekly synthesis, quarterly refresh" width="1200" height="817" /></a>
<p>Source: <a href="https://www.koji.so/visuals/always-on-continuous-discovery-setup-steps">How to set up always-on continuous discovery</a>, Koji</p>
