Reference table
Channel touchpoints: who holds identity and consent
A table of five touchpoints where a manufacturer selling through a channel meets end customers: a distributor or dealer sale, a marketplace order, a warranty registration, your own app or portal, and an interview link you issue. For each it shows who holds the customer identity, who holds consent, and whether you can follow up. Use it to plan where to capture consent for research. An interview link from Koji is one touchpoint you own even when a partner sends it out.
Where this appears
What's in this reference table
| Touchpoint | Who holds identity | Who holds consent | Can you follow up? |
|---|---|---|---|
| Distributor or dealer sale | Partner | Partner | No |
| Marketplace order | Platform | Platform | Only with platform consent flow |
| Warranty or product registration | You | You, if you asked properly | Yes, for the self-selected subset |
| Your own app or portal | You | You | Yes |
| Interview link you issue | You | You, captured at the conversation | Yes |
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/channel-touchpoints-who-holds-identity-and-consent"><img src="https://www.koji.so/visuals/channel-touchpoints-who-holds-identity-and-consent/channel-touchpoints-who-holds-identity-and-consent.png" alt="Table of five channel touchpoints, from a distributor sale to an interview link you issue, showing who holds identity and consent and if you can follow up." width="1200" height="748" /></a>
<p>Source: <a href="https://www.koji.so/visuals/channel-touchpoints-who-holds-identity-and-consent">Channel touchpoints: who holds identity and consent</a>, Koji</p>
