Framework
The four stages cognitive interviews test
The four stages a person goes through to answer any survey question, from the CASM model of the survey response process. Use it to plan your cognitive interview probes: ask how people read the question, what they recalled, how they arrived at their answer and whether an option fit. In Koji, the AI interviewer can ask these probes as follow-ups when you pretest a draft survey.
Where this appears
What's in this framework
- Comprehension: Do they understand what the question asks and what its key terms mean?
- Retrieval: Can they pull the right information from memory to answer it accurately?
- Judgment and estimation: Can they weigh up and estimate their answer, and decide what the question covers?
- Response mapping: Is there an answer option that matches what they actually want to say?
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<a href="https://www.koji.so/visuals/cognitive-interview-four-response-stages-framework"><img src="https://www.koji.so/visuals/cognitive-interview-four-response-stages-framework/cognitive-interview-four-response-stages-framework.png" alt="Framework of the four stages cognitive interviews test: comprehension, retrieval, judgment and estimation, and response mapping." width="1200" height="699" /></a>
<p>Source: <a href="https://www.koji.so/visuals/cognitive-interview-four-response-stages-framework">The four stages cognitive interviews test</a>, Koji</p>
