Framework
Three standing studies and a triage path
A complete research function for a company between $10M and $1B in revenue
A research setup for mid-market companies that are too big for founder-led discovery and too small for a research team. Run three studies that never stop: win and loss interviews, churn and downgrade interviews, and 30-day new customer interviews. Add a triage path that gets an urgent question in front of 20 customers within days. Koji runs these as AI-moderated interviews, so nobody on the team has to schedule or moderate them.
Where this appears
What's in this framework
- Why we win and lose: A short interview after every closed deal, won or lost. It pays for itself within a quarter.
- Why people leave: Every churn and downgrade, plus the renewals that nearly did not happen.
- What new customers expected: Interviews at 30 days, while the buying decision and first-week friction are fresh.
- The triage path: A route from we do not know to we asked 20 customers that takes days, not a quarter.
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/mid-market-customer-research-three-standing-studies"><img src="https://www.koji.so/visuals/mid-market-customer-research-three-standing-studies/mid-market-customer-research-three-standing-studies.png" alt="Framework of three always-on customer research studies (win and loss, churn, 30-day new customer) plus a triage path for urgent questions." width="1200" height="699" /></a>
<p>Source: <a href="https://www.koji.so/visuals/mid-market-customer-research-three-standing-studies">Three standing studies and a triage path</a>, Koji</p>
