Framework
The four lines of a Conveo study budget
How Conveo's per-minute billing adds up for one study
A framework for budgeting a Conveo study. Conveo bills analysis per interview minute, adds an uplift for some advanced video analysis, and charges recruitment and incentives on top. Use it to price each line before a sales demo so you can compare the total with a per-interview tool such as Koji, where a qualified interview has one fixed price.
Where this appears
What's in this framework
- Interview minutes at the base rate: The core charge for hosting and analysis, set per minute participants spend talking
- Analysis uplifts: Extra cost on interviews that use advanced video analysis, such as screen interaction
- Recruitment fees: A per-participant fee when you recruit through an integrated panel
- Participant incentives: What you pay the people you interview, which rises sharply for B2B roles
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/conveo-study-budget-four-cost-lines"><img src="https://www.koji.so/visuals/conveo-study-budget-four-cost-lines/conveo-study-budget-four-cost-lines.png" alt="Framework showing the four lines in a Conveo study budget: interview minutes at the base rate, analysis uplifts, recruitment fees and participant incentives." width="1200" height="699" /></a>
<p>Source: <a href="https://www.koji.so/visuals/conveo-study-budget-four-cost-lines">The four lines of a Conveo study budget</a>, Koji</p>
