Process
From customer list to interviews in five steps
How a founder interviews existing customers without scheduling calls
Five steps a founder can follow to turn a customer list into interviews without booking calls. Start with one cohort of fifty to eighty people, send each a personal interview link, chase non-responders once or twice, read the answers by segment and decide what to build. It works with any tool that gives each person a unique link.
Where this appears
What's in this process
- Pick one cohort: Recent signups, power users or quiet accounts. Fifty to eighty people.
- Send personal links: One private interview link per person, merged into a short, honest email.
- Chase once or twice: A reminder after two or three days, another a week after the first.
- Read by segment: Group by the first answer, then look for the job and count themes.
- Decide: Build for the group that would miss you. Rewrite your message around their job.
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/customer-list-to-interviews-process"><img src="https://www.koji.so/visuals/customer-list-to-interviews-process/customer-list-to-interviews-process.png" alt="Process showing five steps from a customer list to a decision: pick one cohort, send personal links, chase once or twice, read by segment, then decide." width="1200" height="792" /></a>
<p>Source: <a href="https://www.koji.so/visuals/customer-list-to-interviews-process">From customer list to interviews in five steps</a>, Koji</p>
