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Reference table

Deming's funnel experiment: the four rules

Why adjusting a stable process after every result makes it worse

Table of the four rules in Deming's funnel experiment, from leaving the funnel alone to aiming at the last landing spot, and the result of each.
Rule 2 is what careful teams do after a bad month, and it doubles the variance Source: W. Edwards Deming, the funnel experiment

A table of W. Edwards Deming's funnel experiment, which shows what happens when you adjust a stable process after each result. Leaving the funnel alone gives the tightest pattern. Correcting for the last error raises the standard deviation 1.41 times, and the other two rules swing out of control or wander off. Research teams can use it to explain tampering: rewriting questions or resetting targets after one reading of a metric.

Where this appears

What's in this reference table

RuleWhat you do after each dropResult
Rule 1Leave the funnel aloneThe tightest pattern achievable
Rule 2Move the funnel to make up for the last error, from where it is nowStandard deviation 1.41 times Rule 1: spread about 40% bigger, variance doubled
Rule 3Move the funnel to make up for the last error, from the targetSwings back and forth, growing without limit
Rule 4Aim the funnel where the last marble landedA random walk: the marble wanders off the table

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<a href="https://www.koji.so/visuals/deming-funnel-experiment-four-rules"><img src="https://www.koji.so/visuals/deming-funnel-experiment-four-rules/deming-funnel-experiment-four-rules.png" alt="Table of the four rules in Deming's funnel experiment, from leaving the funnel alone to aiming at the last landing spot, and the result of each." width="1200" height="666" /></a>
<p>Source: <a href="https://www.koji.so/visuals/deming-funnel-experiment-four-rules">Deming's funnel experiment: the four rules</a>, Koji</p>