Reference table
Who to book for your first 10 discovery calls
A slot plan for a solo founder's first batch of customer discovery interviews
A slot plan for the first ten customer discovery calls a founder runs. Six go to people who had the problem in the last three months, one to someone who switched, one to someone who gave up, and two to a neighbouring segment, so the batch shows both the pattern and its edges. Use it before you start booking. Koji can run the same interview script async for the people who will not book a call.
Where this appears
What's in this reference table
| Slot | How many | Who | Why they are in the batch |
|---|---|---|---|
| Recent sufferers | 6 | Had the problem in the last 3 months, in your one-sentence segment | They remember details, so you get facts, not opinions |
| Switchers | 1 | Changed tool or process for this problem in the last year | They can tell you what pushed them and what nearly stopped them |
| Gave up | 1 | Tried to fix it and stopped | They show you the cost of the workaround and where fixes fail |
| Neighbouring segment | 2 | Same job, one step bigger or smaller than your segment | They tell you whether your segment is the sharp end or just a slice |
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/first-ten-discovery-calls-who-to-book"><img src="https://www.koji.so/visuals/first-ten-discovery-calls-who-to-book/first-ten-discovery-calls-who-to-book.png" alt="Table of the first ten discovery calls: six recent sufferers, one switcher, one who gave up and two from a neighbouring segment, with why each is there." width="1200" height="786" /></a>
<p>Source: <a href="https://www.koji.so/visuals/first-ten-discovery-calls-who-to-book">Who to book for your first 10 discovery calls</a>, Koji</p>
