Reference table
Weekly customer interviews: manual vs AI-moderated
Where the hours go in one interview, and what changes with an AI interviewer
A breakdown of the time one weekly customer interview takes when the product team runs it by hand, against an AI-moderated interview. Recruiting, aligning four calendars, the session itself, transcription and synthesis add up to 3 to 5 hours for the product manager. With a shared link, an AI interviewer and automatic summaries, the PM spends 15 to 30 minutes reviewing. Koji runs this kind of always-on interview, which is how the continuous discovery habit survives a busy sprint.
Where this appears
What's in this reference table
| Bottleneck | Manual process | AI interview |
|---|---|---|
| Recruiting | Cold outreach, scheduling | Share a link, respondents self-serve |
| Trio attendance | 4-calendar synchronization | Trio reviews transcripts async |
| Conducting | 45 min real-time | AI conducts autonomously |
| Transcribing | 20 to 30 min | Automatic |
| Synthesizing | 30 to 60 min | AI-generated summary and themes |
| Total time for the PM | 3 to 5 hours | 15 to 30 min review |
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
html
<a href="https://www.koji.so/visuals/weekly-customer-interview-time-manual-vs-ai-moderated"><img src="https://www.koji.so/visuals/weekly-customer-interview-time-manual-vs-ai-moderated/weekly-customer-interview-time-manual-vs-ai-moderated.png" alt="Table comparing manual and AI-moderated weekly interviews from recruiting to synthesis: 3 to 5 hours of PM time against 15 to 30 minutes of review" width="1200" height="727" /></a>
<p>Source: <a href="https://www.koji.so/visuals/weekly-customer-interview-time-manual-vs-ai-moderated">Weekly customer interviews: manual vs AI-moderated</a>, Koji</p>
