Comparison
Focus groups vs AI-moderated interviews
A side by side comparison of a traditional focus group and AI-moderated one-to-one interviews: time to results, groupthink risk, how many sessions can run at once, what each asks of participants and how much rests on the moderator. It is for teams deciding how to run their next round of qualitative research. Koji runs AI-moderated interviews in voice or text.
Where this appears
What's in this comparison
Traditional focus group
- 3 to 6 weeks from recruiting to report
- High groupthink risk: the loudest voices set the tone
- One session at a time, local or costly to spread
- A 2-hour commitment, often with travel
- Quality rests on the moderator's skill
AI-moderated interviews
- Results in 24 to 72 hours
- Individual sessions with no group pressure
- Many interviews running at the same time
- 15 minutes, on any device, at any time
- The same protocol for every participant
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<a href="https://www.koji.so/visuals/focus-groups-vs-ai-moderated-interviews-comparison"><img src="https://www.koji.so/visuals/focus-groups-vs-ai-moderated-interviews-comparison/focus-groups-vs-ai-moderated-interviews-comparison.png" alt="Comparison of focus groups and AI-moderated interviews on time to results, groupthink risk, scale, participant effort and reliance on the moderator." width="1200" height="656" /></a>
<p>Source: <a href="https://www.koji.so/visuals/focus-groups-vs-ai-moderated-interviews-comparison">Focus groups vs AI-moderated interviews</a>, Koji</p>
