Bar chart
Forrester revenue and contract value, 2024 vs 2025
Full-year results from one of the two major analyst firms
A grouped bar chart of Forrester's full-year 2024 and 2025 results: total revenue, research revenue and contract value all fell, and the client count dropped from 1,942 to 1,797. It sits in a piece about what analyst reports can and cannot tell a B2B buyer. Use it as context when deciding how much of a vendor evaluation to base on syndicated research. The questions only your own buyers can answer are what Koji interviews are built for.
Where this appears
What's in this bar chart
| 2024 | 2025 | |
|---|---|---|
| Total revenue | $432.5 | $396.9 |
| Research revenue | $316.7 | $295.6 |
| Contract value | $311.9 | $292.4 |
Clients fell from 1,942 to 1,797 over the same year.
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Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/forrester-revenue-and-contract-value-2024-vs-2025"><img src="https://www.koji.so/visuals/forrester-revenue-and-contract-value-2024-vs-2025/forrester-revenue-and-contract-value-2024-vs-2025.png" alt="Bar chart of Forrester results in millions of dollars: revenue fell from 432.5 to 396.9, research revenue 316.7 to 295.6, contract value 311.9 to 292.4." width="1200" height="687" /></a>
<p>Source: <a href="https://www.koji.so/visuals/forrester-revenue-and-contract-value-2024-vs-2025">Forrester revenue and contract value, 2024 vs 2025</a>, Koji</p>
