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Reference table

What the FTC Consumer Review Rule bans, section by section

Table of the FTC Consumer Review Rule, 16 CFR Part 465, listing what sections 465.2, 465.4, 465.5, 465.6, 465.7 and 465.8 prohibit.
Paying for an honest review is allowed. Paying for a positive one is not. Source: FTC, Rule on the Use of Consumer Reviews and Testimonials, 16 CFR Part 465, 2024

The six main prohibitions in the US Federal Trade Commission rule on consumer reviews and testimonials, 16 CFR Part 465, in force since 21 October 2024: fake reviews, sentiment-conditioned incentives, undisclosed insider reviews, fake independent review sites, review suppression and fake social influence. Useful for B2B software vendors running review campaigns and for buyers judging review data. It summarises the rule and is not legal advice.

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What's in this reference table

SectionWhat it prohibits
465.2Reviews faking that the reviewer exists, used the product or had the experience
465.4Incentives conditioned on the review expressing a positive or negative sentiment
465.5Undisclosed reviews by officers, managers, employees, agents or their close relatives
465.6Presenting a review site the business controls as independent
465.7Review suppression: unfounded legal threats, or hiding negative reviews
465.8Buying or selling fake indicators of social media influence

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