Comparison
Software review sites vs win-loss interviews
A side-by-side view of what B2B software review sites can tell you and what only win-loss interviews can. Reviews come from buyers who purchased, so they help with discovery and shortlists but say nothing about lost deals. Interviews with won and lost buyers find the objection, the competitor claim and the false belief behind each decision. Koji runs those interviews with an AI moderator, by voice or text.
Where this appears
What's in this comparison
Review sites
- Testimony from buyers who already bought
- Good for finding categories and a shortlist
- Check whether a feature really ships
- Trial reviews miss what fails in month nine
- Blind to every buyer who chose someone else
Win-loss interviews
- Reach the buyers who chose a competitor
- Find the objection that killed the deal
- Show which competitor claim landed
- Show what your champion could not defend
- Surface what buyers believed that was not true
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
html
<a href="https://www.koji.so/visuals/review-sites-vs-win-loss-interviews-comparison"><img src="https://www.koji.so/visuals/review-sites-vs-win-loss-interviews-comparison/review-sites-vs-win-loss-interviews-comparison.png" alt="Comparison of software review sites and win-loss interviews: testimony from past buyers against conversations that reach lost deals." width="1200" height="682" /></a>
<p>Source: <a href="https://www.koji.so/visuals/review-sites-vs-win-loss-interviews-comparison">Software review sites vs win-loss interviews</a>, Koji</p>
