Benchmark range
Gross revenue retention: two benchmark reports
Median B2B SaaS gross revenue retention, by source
What two benchmark reports say about gross revenue retention for B2B software companies. SaaS Capital reports a 91% median and splits it by average contract value. Aleph and Benchmarkit report an 84% median for 2025 and a 91% 75th percentile. Use it to see how far sources can differ before you judge your own retention, and read each report's sample first.
Where this appears
What's in this benchmark range
| SaaS Capital, 2025 | Aleph and Benchmarkit, 2025 | Range | |
|---|---|---|---|
| Median gross revenue retention | 91% | 84% | 84% to 91% |
| 75th percentile | n/a | 91% | 91% |
| Median, ACV under $250K | 91% | n/a | 91% |
| Median, ACV over $250K | 95% | n/a | 95% |
The two reports use different samples and years. Check each sample before comparing.
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
html
<a href="https://www.koji.so/visuals/gross-revenue-retention-benchmarks-two-sources"><img src="https://www.koji.so/visuals/gross-revenue-retention-benchmarks-two-sources/gross-revenue-retention-benchmarks-two-sources.png" alt="Range chart of B2B SaaS gross revenue retention from two reports: a median of 91% and 84%, and 91% below and 95% above a 250,000 dollar contract value." width="1200" height="699" /></a>
<p>Source: <a href="https://www.koji.so/visuals/gross-revenue-retention-benchmarks-two-sources">Gross revenue retention: two benchmark reports</a>, Koji</p>
