Checklist
How did you hear about us? A pre-launch checklist
A checklist for writing a how did you hear about us question that gives usable attribution data: first-touch wording, single choice or a capped multiple choice, 6 to 9 channels in the customer's words, a shuffled order with Other and Not sure last, a follow-up about what made them act, and a monthly comparison with analytics. Koji runs the follow-up inside a short AI interview.
Where this appears
What's in this checklist
- The question says first if you want the first touch
- Single choice, or multiple choice capped at 2
- 6 to 9 channels, each one you actually invest in
- Options written in the customer's words
- Shuffled for each person, with Other and Not sure fixed last
- Other collects text
- One follow-up about what made them act
- A plan to compare answers with analytics every month
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/how-did-you-hear-about-us-question-checklist"><img src="https://www.koji.so/visuals/how-did-you-hear-about-us-question-checklist/how-did-you-hear-about-us-question-checklist.png" alt="Checklist for a how did you hear about us question: single choice, 6 to 9 channels in customer words, shuffled, Other and Not sure last." width="1080" height="1080" /></a>
<p>Source: <a href="https://www.koji.so/visuals/how-did-you-hear-about-us-question-checklist">How did you hear about us? A pre-launch checklist</a>, Koji</p>
