Reference table
How did you hear about us? Option lists by business type
A table of ready answer options for the how did you hear about us question, for B2B SaaS, ecommerce, agencies and local services, each ending with Other and Not sure. Use it to set up a self-reported attribution question at signup, checkout or in a first customer interview, then shuffle the channels so the first one listed is not inflated. Koji can shuffle them while keeping the last two in place.
Where this appears
What's in this reference table
| B2B SaaS | Ecommerce | Agency | Local services |
|---|---|---|---|
| Google or another search engine | A referral from a client or partner | Google search or Google Maps | |
| An AI assistant like ChatGPT or Claude | TikTok | Google or another search engine | A friend, family member or neighbour |
| A colleague or friend told me | Google or another search engine | Walked or drove past | |
| A friend or family member | Your case studies or portfolio | Instagram or Facebook | |
| A podcast, newsletter or YouTube video | An influencer or creator | A talk, podcast or article by your team | A review site |
| A review site like G2 or Capterra | An ad on social media | A directory like Clutch | A flyer, local paper or sign |
| An online community (Slack, Reddit or a forum) | A store or marketplace where I saw the product | An event or conference | A booking or delivery app |
| An event or webinar | A podcast or YouTube video | Another agency or freelancer | A local website or blog |
| Other (please tell us) | Other (please tell us) | Other (please tell us) | Other (please tell us) |
| Not sure | Not sure | Not sure | Not sure |
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/how-did-you-hear-about-us-option-lists-by-business-type"><img src="https://www.koji.so/visuals/how-did-you-hear-about-us-option-lists-by-business-type/how-did-you-hear-about-us-option-lists-by-business-type.png" alt="Table of how did you hear about us answer options for four business types: B2B SaaS, ecommerce, agencies and local services, ending with Other and Not sure." width="1200" height="1143" /></a>
<p>Source: <a href="https://www.koji.so/visuals/how-did-you-hear-about-us-option-lists-by-business-type">How did you hear about us? Option lists by business type</a>, Koji</p>
