Process
How to conduct user research in seven steps
A seven-step process for running a user research study, from writing a specific research question to sharing findings in a format built around a decision. It covers matching the method to the question, writing a plan, recruiting from the real target population, running sessions, and analysis. Use it as a checklist for a first study. Koji can run the recruiting, interviewing and analysis steps with AI-moderated interviews.
Where this appears
What's in this process
- Define your research question: Skip vague goals. Ask something specific, like why users abandon onboarding after step 3.
- Choose your method: Why questions call for interviews, how many for surveys or analytics, can they do it for usability testing.
- Write a research plan: Scope, methods, participants, timeline and success criteria.
- Recruit the right participants: People from your actual target population, not colleagues or power users.
- Conduct the research: Ask open-ended questions, probe for specifics and let silence work for you.
- Analyze and synthesize: Turn raw data into insights, for example with thematic analysis.
- Share findings and act: Present in a format built around the decision to be made.
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Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/how-to-conduct-user-research-seven-steps"><img src="https://www.koji.so/visuals/how-to-conduct-user-research-seven-steps/how-to-conduct-user-research-seven-steps.png" alt="Process showing seven steps to conduct user research: define the question, choose a method, write a plan, recruit, conduct, analyze and share findings." width="1080" height="1080" /></a>
<p>Source: <a href="https://www.koji.so/visuals/how-to-conduct-user-research-seven-steps">How to conduct user research in seven steps</a>, Koji</p>
