Process
How to run an importance-performance analysis
Six steps for running an importance-performance analysis on a list of customer-facing attributes. It covers choosing attributes, collecting performance and importance ratings, setting the crosshairs at the means and acting on each quadrant. Koji's AI interviews capture the ratings and the reasoning in one conversation.
Where this appears
What's in this process
- Define the attributes: Draw them from qualitative research. Keep each one concrete and single-barreled.
- Measure performance: Rate how well you deliver on each one, on a consistent scale.
- Measure importance: Collect stated importance, derive it from a driver analysis, or do both.
- Compute the means: Average importance and average performance across all attributes.
- Plot the quadrants: Draw the axes at the two means, not the scale midpoint.
- Act by quadrant: Fix Concentrate Here, defend strengths, park Low Priority, trim Possible Overkill.
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<a href="https://www.koji.so/visuals/importance-performance-analysis-six-steps"><img src="https://www.koji.so/visuals/importance-performance-analysis-six-steps/importance-performance-analysis-six-steps.png" alt="Process showing six steps of an importance-performance analysis, from defining attributes to acting on each quadrant." width="1080" height="1080" /></a>
<p>Source: <a href="https://www.koji.so/visuals/importance-performance-analysis-six-steps">How to run an importance-performance analysis</a>, Koji</p>
