Reference table
Scaling a consumer incentive across six markets
A worked example: a 45-minute interview paid 60 euros in Germany, scaled by price level with a floor at half the home rate
A worked example for researchers running consumer interviews in several countries. It starts from a 60 euro home rate in Germany, scales by each country's World Bank price level ratio, rounds to the nearest 5 euros and applies a floor of half the home rate. Copy the method for your own markets. In Koji you can run one study per market with its own amount.
Where this appears
What's in this reference table
| Market | Ratio (US = 1.0) | Scaled from 60 in Germany | With the 30 floor |
|---|---|---|---|
| Germany | 0.84 | 60 euros | 60 euros |
| United States | 1.00 | 70 euros | 70 euros |
| Japan | 0.95 | 70 euros | 70 euros |
| United Kingdom | 0.88 | 65 euros | 65 euros |
| Brazil | 0.46 | 35 euros | 35 euros |
| India | 0.30 | 20 euros | 30 euros |
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Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/international-incentive-amounts-worked-example"><img src="https://www.koji.so/visuals/international-incentive-amounts-worked-example/international-incentive-amounts-worked-example.png" alt="Table showing a worked example of scaling a 60 euro German consumer interview incentive to the US, Japan, UK, Brazil and India with a 30 euro floor" width="1200" height="747" /></a>
<p>Source: <a href="https://www.koji.so/visuals/international-incentive-amounts-worked-example">Scaling a consumer incentive across six markets</a>, Koji</p>
